Carly's Blog
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Wednesday, November 28, 2012
My product is going to be marketed to people who have an addiction to smoking and can't seem to quit. The idea of the product is going to be that when the consumer opens the box the cigarettes are going to explode in their face. The consumer is not going to know before they open the box if it is going to explode or not. So therefore, they are risking wasting their money and not being able to smoke the pack if they buy the product. The name is going to be "Is it really worth it?" For this product there will be some packs of cigarettes that won't explode, but the consumer is taking a major risk because most of the packs will explode. The main purpose is to make the person think twice before buying and smoking cigarettes.
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