In the article "How Logos Work" it expressed many different ways to have a successful logo that not only stands out to the people you are selling to, but also stands out from the rest of the logos out there. Five ways to have a successful logo explain in this article are;

• simple
• specific shape
• color
• distinct 
• memorable

With these five things you are able to create a logo that is simple to the eye, but very easy to remember. The human brain doesn't remember detail, as well and easily as it is able to remember shape and color. Therefore there is no need for the unnecessary detail in some logos you might see today, the brain just remembers it as a blur. This was greatly explain in this article and I was able to gain a great understanding of how a proper logo should be designed.